Hi, I’m Michael, Partner at Advisor Advance, and together with my Co-founder Abby, we help Financial Advisors grow their business.

After working on leading brands in the digital marketing space I’ve learned the exact strategies and tactics you need to implement in your business to provide consistent growth. And we want to help you do the same in your business.


  • Having a system in place that consistently provides you with new clients
  • Growing your top performing team to a stage where they do the work for you
  • Building your business into a valuable asset at the same time providing a great income
  • You wake up every morning excited to get into the office and work on growing your business
  • Your respected and trusted as someone who provides great financial advice

We’re here to help you implement systems, strategies and tactics that will grow your business, achieve your goals and live your purpose of helping others attain their financial goals.

We Are on a Mission:

Find one thing, and do that one thing better than anyone else.

We help Financial Advisors acquire more clients.

We are reinventing how Financial Advisors generate more traffic, more leads and acquire more clients.

Not by just providing the tools and software.

But by implementing each element.

A complete “Done For You” marketing solution.

We then “Work With You” to grow your business.

Our History

We started out with the idea to build a marketing platform in 2012. At this early stage our offering was for any business looking to generate more traffic and convert into clients. With our collective experience in Financial Planning, Marketing and Sales we quickly realised we could make significant impact by focusing only on serving Financial Advisors.

Abby Donovan


Abby’s professional background has encompassed roles in Banking, Financial Planning (both Advising and Client Service Management), Project Management and Business Consulting.

The main focus in each of Abby’s roles has been providing maximum impact through advancing client’s needs, requirements and desires:

“Clients are fundamental to our Business; Clients are why we do what we do”.

This client-centric philosophy is ever-present in Advisor Advance’s ethos. Having worked as a Financial Planner herself, Abby is all too aware of juggling the intricacies of advising current clients whilst attempting to generate new business.

It was an appreciation of this struggle which led Michael and Abby to create the concept of Advisor Advance; offering end to end Business solutions to enable our clients to focus on and develop their number one priority: their clients.

Michael Donovan


Michael’s early career was in Banking, Funds Management and Financial Planning.  His move to a sales and marketing focus came from a period of supporting dealer franchisees and licensees.

Having seen many businesses succeed and also fail there was one common theme that dominated:

The main key that determines whether a business will be successful or not is the ability to generate a consistent flow of new prospects to turn into clients“.

This led to further study in digital marketing and how it can help businesses attract, convert and engage with their ideal clients.

A move away from Financial Planing into a Digital Marketing Agency gave Michael immense insight into how some of Australia’s leading brands were generating more leads and sales online.  These industries included ecommerce, Education, Recruitment, Finance, Law, Retail and Manufacturing.

After running his own agency for a number of years Michael teamed up with Abby to channel his knowledge back to focus on the Financial Planning industry.

Our Team

We have a team of expert developers, software integration specialists, project managers, copy writers and support staff to bring together the best marketing platform for Financial Advisors.

Our focus on consistent innovation for our marketing platform also extends to a consistent focus on training and development for our team.

Our team are the essence of our business – the team give the business spirit and allow Advisor Advance to do what we do.

Luminosity, tenacity and honesty are qualities this business is built on and ones we share with our team.

Register for a FREE 60-Minute Digital Strategy Session

This no obligation strategy session will provide you with a custom marketing strategy valued at $1,000.  We will review your current digital performance and also dive deep into what strategies your competitors are implementing.